So with no money, no business plan, no clients and a few pairs of rusty old weights, Joe started his onsite training business out of his trunk.
For the next year, Joe traveled anywhere, trained anyone and did whatever he could do to gain experience. His business operated under “Carabase Training,” “Fat Burning Bootcamp,” and “The Fit Tribe.” Joe had in-home clients in Stonington and Wallingford, Connecticut, a bootcamp with 1-5 people at 20 Church Street in Hartford and a bootcamp with 1-6 people in South Windsor at varying locations. Some days Joe would be training five people, others one and sometimes no one, which was a feeling he will never forget.
During his first year in business, someone advised Joe to apply for a job as a Personal Training Instructor at Branford Hall Career Institute.
He started teaching part-time and shortly got promoted to direct the department, while trying to grow an on-site personal training business. Branford Hall was a great experience for Joe. It gave him HUGE respect for what teachers do day in and day out, year after year. He learned a lot about communicating a message, instructing people double (and even triple his own age) and personal development.
After a year and a half at Branford Hall, he hit a crossroad. Joe felt there was no more room for personal or professional growth and he knew something had to change for his business or else it wouldn’t survive. Joe attended a seminar in Kentucky and heard a quote that changed his life. Pat Risgby, one of Joe’s mentors, reminded him: You don’t know your limits. Whatever limits you see are self-imposed. You can’t fail if you learn from the situation. Something clicked. In that moment he decided to open his first location in South Windsor. The next week Joe signed a lease to start in two months.
Joe had a planned vacation to cruise the Caribbean right after signing the lease. On the boat, he was jotting down ideas for what he wanted the company to be about and what is was going to be called. After about an hour of writing, “m.e.l.t. more energy, less time” struck Joe. It embodied his training philosophy and sounded pretty damn cool. Fast forward to today.